Insider's View: A Look at the Conceptual Renderings of the W Santa Fe by Krause Sawyer
August 17, 2017
Krause Sawyer was pleased to have been selected to spearhead the design of the immaculately modern W Santa Fe. Looking to the contemporary neighborhood surroundings of the Santa Fe area in Mexico City, an emerging area of Mexico City with ultramodern architecture and home to domestic and multinational companies, the Krause Sawyer team's conceptual exploration and study centered on vivid pops of color to complement the organic, natural aesthetic that is signature of Krause Sawyer design.
As with each project, Krause Sawyer continues to evolve the firm's core aesthetic through this conceptual work, always seeking to maintain a natural, organic approach to contemporary hospitality design. The sun-like bursts of yellow utilized throughout the public space interiors are off-set by deep earth tones, most evident in the leather seating chosen for the common areas. In close collaboration with the W brand, Krause Sawyer developed contextual insights and built a narrative based on the history and social context of Mexico City and Santa Fe, itself.
From the arrival moment through the execution of the 131 guest rooms and suites, the team worked within the structures created by the internationally-renowned Richard Meier Architects to conceptualize a unique experience for hotel guests and visitors alike. An entry "tunnel" encourages a forced perspective utilizing reflective metal fins in colors drawn from traditional fashion and combined with dramatic lighting, guiding guests forward to the dramatic double height ceilings and endless reflections of the Living Room space. With a compressed ceiling height created by a sky of acrylic strings dipped in gold, the Reception area and focal wall is an abstraction of gold bars, drawn out to horizontal members, with the back wall wrapping up into the reception desk. The centrally located bar serves as the Beacon of Light, with natural light throughout the day and choreographed color movement in the evenings.
The materials chosen throughout are reflective, translucent, light and floating, while the furniture is grounded in darker, tactile tones and substances. Indoor and outdoor spaces interact seamlessly, utilizing the naturally lovely weather of the Mexico City region. The rooms are expansive, and feature sleek, built in designs with reflective surfaces continuing the theme throughout. Large sliding glass doors open to the sleeping area, which offers crisp day time lighting and a moodier lighting design for evening, with hidden lights behind glass panels creating a sense of expanded space and blurred boundaries.
By utilizing reflective and natural materials alongside local inspiration, Krause Sawyer's goal was to thoughtfully implement a design perspective that merges effortlessly with the environment of the property. Though this conceptual project was never completed, the result would have been a natural and luxurious space that begs for guests to slow down and enjoy the ride.